When we launched Auxetic into private beta earlier this year, one piece of feedback came up over and over:

“Auxetic is hard to pronounce.”

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We chose the name because in material science, auxetic structures are made of a network of geometric shapes that actually grow stronger under pressure. Just like our network of AI agents designed to support and strengthen your business as it scales.

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But clarity matters. So today, Auxetic becomes Axy.digital: your digital axis for marketing.

And with this new name comes our next chapter: We’re officially in Public Beta 🎉

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🌱 The origin story

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I’ve spent the last four years bringing 30+ Web3 startups to market. And before we set out to build, we conducted over 100 interviews with marketers, we found that the frustrations were universal: 

“I spend hours setting up workflows that break the next time the model updates.”
“Most of my time is spent manually copy‑pasting between tools just to post content.”
“I’ve tried AI tools, but I still end up building workflows from scratch every few weeks.”

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Marketers want to scale marketing operations without complexity. No more endless prompts, brittle no‑code setups, re‑training every time strategy changes.

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⚡️ The solution: Axy.digital

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If you’ve ever been in a meeting with me, you’ve probably heard me say:

“I hate marketing.”

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Let me clarify, I don’t hate marketing. I hate the operational overhead of marketing. The repetitive tasks. The content calendars. The doomscrolling for ideas and to engage with our audience.

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That’s not where marketers create the most value. That’s not where I create the most value.

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Expanding reach and staying top of mind on content channels is not rocket science, but it is critical, and so tedious. And it was so frustrating feeling like I was forced to do the things I hate, in order to do the things I love. 

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I wanted a tool that would own the operations of organic channels autonomously, so that I can spend less time managing my marketing calendar or doom scrolling linkedin and x. And instead focus on what I’m actually good at, talk to users, build relationships with partners and creating IRL experiences. 

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So we built it.

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The Vision: Marketing That Runs Itself

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Axy.digital is your autonomous marketing engine. Just plug it in, and it takes over the operations of organic marketing across blog, LinkedIn, and X. Researching, drafting, publishing, optimizing, and even engaging.

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We’re building Axy.digital so lean teams and solopreneurs can:

• Play on the same field as giants, even without giant funding or marketing departments.
• Stay ahead of shifting algorithms and trends without living in dashboards or chasing every SEO/GEO update.
• Harness cutting‑edge, vertical AI in marketing without having to master prompts, tools, or complex integrations yourself.

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Because you shouldn’t have to choose between running your business and keeping it visible. Axy.digital makes sure you can do both, without burning out or burning cash.

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🤝 Why Humans Still Matter

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Saying the wrong thing louder doesn’t make it the right thing. That’s why AI won’t replace human marketers. Without someone to talk to users, nail positioning, and craft a resonant message, AI just says the wrong thing louder.

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That’s why we’ve built a network of fractional CMOs, consultants, and agencies ready to help teams with GTM, messaging, and positioning. 

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🛠 Roadmap & Milestones

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May–July: Private Beta

• Features: Strategy & plan, blog/LinkedIn/X calendars, custom campaigns
• Traction: 500+ sign‑ups, 250+ active orgs
• Focus: Validate core use cases, measure time saved & performance
  

August: Public Beta 1.0

• New onboarding UX  ✅
• News & trends feed
• Auto‑posting (CMS, LinkedIn, X)
• Founder Engine

September: Public Beta 2.0

• Image generation agent
• Competitor analytics
• Analytics dashboard

October: Public Beta 3.0

• Auto‑reply for LinkedIn & X

November: Full Launch 🎉

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🙌 Thank You for Co‑Creating With Us

Everything we’ve built so far has been shaped by feedback from early users.

Marketing is essential, but doing it well, consistently, strategically, and at scale, is still one of the hardest things for lean teams to pull off. We make it effortless, so you can spend less time churning out posts and more time making your brand unforgettable.

Here’s to marketing that finally runs itself, without losing the human spark. 🔮

👉 Join the Public Beta now