Question 1

What is the difference between AI Search Optimisation and SEO?

Accepted Answer

Traditional SEO optimizes for rankings in search engine results pages. AI Search Optimisation focuses on being selected and cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. The goal is to have your content summarised and referenced when users ask questions, not just ranked on a page.

Question 2

What do GEO, AEO, and LLMO mean?

Accepted Answer

GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (Large Language Model Optimization) are three terms describing the same concept: optimizing content for AI-driven search and discovery rather than traditional rankings. They all refer to structuring content so AI systems can understand, summarise, and cite it accurately.

Question 3

Is this just SEO with a new name?

Accepted Answer

No. While there's overlap, AI Search Optimisation focuses on information synthesis by AI systems rather than page rankings. It's about ensuring your content is the source AI tools cite when answering questions, not just appearing in a list of links.

Question 4

How does Axy know what people are searching for in AI tools?

Accepted Answer

Axy tracks real AI search behavior and question patterns. It monitors what questions are being asked in AI search engines, identifies gaps in current answers, and spots opportunities where your expertise can be cited.

Question 5

Do I need to manually format content for AI search?

Accepted Answer

No. Axy automatically structures content for AI summarization. It handles the formatting, structure, and optimization so your content is more likely to be understood and cited by AI systems without manual intervention.

Question 6

How do you measure AI search performance?

Accepted Answer

Axy tracks citations in AI search summaries, visibility in AI-generated answers, and downstream traffic from AI search sources. This gives you clear metrics on how often your content is being referenced by AI tools.

Question 7

How long does it take to see results?

Accepted Answer

Most teams see improvements in AI search visibility within weeks. Results compound over time as more optimized content is published and AI systems learn to cite your content more frequently.

Question 8

Does this replace traditional SEO?

Accepted Answer

No. AI Search Optimisation complements existing SEO efforts by addressing the AI search layer. Traditional SEO remains important for rankings, while AI Search Optimisation ensures you're also visible in AI-generated summaries and answers.

Question 9

Is this suitable for complex or technical industries?

Accepted Answer

Yes. Axy is designed for domains where accuracy and trust matter. Content is grounded in research and structured to be accurately understood and cited by AI systems, making it ideal for technical, specialized, or regulated industries.

Question 10

Do we have control over what gets published?

Accepted Answer

Yes. Teams define guardrails, brand voice, and content boundaries. You can review and approve content before publishing, or configure automation levels based on your comfort. Control always stays with you.

Question 11

How much time does this require from our team?

Accepted Answer

Very little. Most teams spend 10–15 minutes a day reviewing or approving output. Axy handles research, content creation, optimization, and publishing automatically.

Question 12

What does getting started look like?

Accepted Answer

Axy analyzes your existing website and content to generate an initial AI search strategy in minutes. There's no heavy setup or onboarding required—you can start seeing optimized content immediately.

Show up in AI search

GEO

AEO

LLMO

What is AI Search Optimisation?

Results that Axy users are seeing

Show up in AI search summaries on autopilot

How Axy builds trust and reach for you

Axy learns your business, industry and unique voice

Axy analyses AI search trends and maps your citations

Axy creates and publishes AI-search optimised content automatically

Axy tracks citations and optimise continuously

Channels supported

AI Search Optimisation for
businesses in the age of AI

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Founders

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Fractional CMOs & Agencies

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