Question 1

Is this compliant with legal marketing and advertising rules?

Accepted Answer

Axy is designed to support professional services with strict compliance requirements. Nothing is published without review, and you retain full control over tone, messaging, and approvals. Content is structured to inform and demonstrate expertise, not make claims or promises. Always take precaution when uploading confidential documents on Axy and any other public LLMs.

Question 2

How is this different from hiring a marketing agency?

Accepted Answer

Agencies are manual, slow to adapt, and require ongoing coordination. Axy continuously tracks search behaviour, market trends, and competitors, then translates that into content you can act on immediately, without additional meetings, retainers, or headcount.

Question 3

Does this replace our existing marketing tools or team?

Accepted Answer

Not necessarily. Axy can complement existing tools or reduce reliance on external support. Some firms use it to streamline execution; others use it to centralise strategy and content while keeping internal review processes.

Question 4

What information do you need from us to get started?

Accepted Answer

Axy analyses your website and public data to generate an initial strategy. You can add context over time, but there's no heavy setup or onboarding required.

Question 5

Will the content sound generic or "AI-written"?

Accepted Answer

No. Axy uses live market signals, search trends, and your firm's context to produce researched, professional content. You can edit, refine, and set clear guardrails so everything reflects your firm's voice and standards.

Question 6

How quickly can we see results?

Accepted Answer

Most firms see improved visibility and engagement within 4 - 8 weeks, particularly in AI search citations and social reach. As you continue publishing consistently, results compound over time.

Question 7

Is this suitable for smaller or boutique law firms?

Accepted Answer

Yes. Axy is used by boutique firms and larger practices alike. Smaller firms often value the ability to stay visible without hiring dedicated marketing staff, while larger firms value consistency and coordination.

Question 8

How much time does this require from our team?

Accepted Answer

Very little. Most teams spend 10–15 minutes a day reviewing or approving output. Axy handles research, drafting, imagery, publishing, and optimisation automatically.

Question 9

Can we limit which practice areas or topics Axy focuses on?

Accepted Answer

Yes. You can define focus areas, narrow topics, and set clear boundaries to ensure content aligns with your firm's priorities and expertise.

Question 10

How does Axy help with AI search specifically?

Accepted Answer

Axy identifies the topics and questions clients are asking in AI search, then creates content structured to be discoverable and citable in AI search summaries. This helps your firm stay visible as search behaviour evolves.

Question 11

Do we have to auto-publish content?

Accepted Answer

No. You can choose how hands-on you want to be. Many firms review and approve content before publishing, especially at the start. Automation is optional and configurable, control always stays with you.

Delegate marketing to Axy
without compromising on credibility

1,500+ founders and teams have delegated marketing to Axy

Axy runs your Blog, Linkedin and X,
powering your growth on autopilot

Show up in AI search

Grow reach and build trust on Linkedin and X

Capture engaged leads without lifting a finger

Agency-level marketing strategy and execution
for 1% of the price

Populate your knowledge base

Axy finds market signals and trends

Axy creates and distributes content

Axy learns what works and optimises automatically

Channels supported

Designed for law firms

Manage strict compliance and brand standards

Navigate changing discovery via AI search

Maximise reach while maintaining credibility

What changes when marketing runs itself

Always know what to say

Stop wasting time and effort

Insight to execution in minutes

How lean teams delegate marketing to Axy

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Frequently Asked Questions

Delegate marketing to Axy

Delegate marketing to Axy without compromising on credibility