If you've ever felt like your marketing team is stuck in a never-ending loop of research, content drafting, and channel wrangling, you're not alone. At Auxetic.ai, we built Axy to set founders, marketers, and agencies free from the grind, so you can focus on strategy, creativity, and the work that actually moves the needle. Today, we're pulling back the curtain on how Curvegrid, a leading player in the Web3 and blockchain space, transformed their approach to content marketing using our autonomous marketing engine.

Meet the User

• User: William Metcalfe, Co-founder & COO
• Company: Curvegrid
• Industry: Web3, Blockchain, Enterprise SaaS
• Goal: Scale high-quality content marketing, stay ahead of trends, and drive engagement without growing headcount
• No. of Tools Replaced: 4 (Google for research, Wordcounter, Typefully, Figma)
• Primary Marketing Channels: Blog, LinkedIn, Twitter, Farcaster, Medium

Metrics & Impact

• Quality:
  • Rating: 4/5
  • “Quality of writing is good... Axy gives me more insight into the kind of topics that matter to our crypto and Web3 audience.”
• Performance:
  • Rating: 5/5
  • "Content briefs delivered promptly and at a reliable cadence."
• Time Saved:
  • Rating: 4.5/5
  • “It has cut down up to 5 hours a week worth of my time and effort in researching and writing content.”
• Time to Value:
  • Immediate
  • “Axy provides a solid foundation for writing. As a non-marketer, I’ve found this tool incredibly helpful.”

The Challenge

Like most high-growth startups in Web3, Curvegrid was fighting a familiar battle: too many tools, too many tabs, and too little time. The team was juggling ChatGPT for content ideation and Google for endless research, yet still found themselves mired in manual copy-pasting, inconsistent brand voice, and the nagging grind of prompt engineering. Scaling high-quality, on-brand content across channels felt like a Sisyphean task.

“Without Axy, we would have spent a substantial amount of time brainstorming topics, researching, digging through sources, and more.”

Why Axy?

Curvegrid needed more than just another AI tool, they wanted an autonomous marketing engine that could proactively research, generate, and optimize content with minimal hand-holding. Axy’s no-prompt automation and multi-agent intelligence were a perfect fit. We designed Axy to ingest a company’s unique knowledge base (think: pitch decks, brand guides, and product docs), analyze industry trends in real time, and deliver content that drives engagement, not just clicks.

• End-to-end workflow automation: from research and strategy to content and publishing
• Consistent, brand-right messaging across every channel
• SEO and AI search visibility built in, no extra steps required
• Multi-user and multi-brand support for teams that wear many hats

Why It Clicked

For William and the Curvegrid crew, Axy didn’t just streamline their process, it changed the way they thought about marketing. The content engine delivered timely briefs aligned with hot topics in the news, giving Curvegrid both agility and authority in the conversation.

The tool delivers content briefs promptly and at a reliable cadence... I learned about the Shopify x Base partnership for the first time directly from Axy.

What’s more, Axy replaced hours of manual research and ideation. Instead of brainstorming from scratch, Curvegrid could jump straight to editing, fact-checking, and adding their unique POV, cutting out the drudgery and unlocking more time for strategic thinking.

What Worked Well

• Research depth: “Saves us time that would have been spent doing extensive research (i.e. global crypto regulations).”
• Content foundation: “Axy provides a solid foundation for writing.”
• Non-marketer friendly: “As a non-marketer, I’ve found this tool incredibly helpful.”

What Surprised Them Most

Axy gives me more insight into the kind of topics that matter to our crypto and Web3 audience.

“I would recommend Axy to any marketer focused on driving thought leadership and demand generation

It wasn’t just the time savings or consistency; it was the quality and relevance of the content itself. Curvegrid’s team found themselves learning from the briefs, discovering new partnership announcements and regulatory trends ahead of the curve. That’s the value of a marketing intelligence platform that actually learns and adapts across brands and verticals.

Curvegrid's Verdict

Curvegrid’s journey with Axy.digital is exactly why we built Axy: to make marketing less about busywork and more about impact. With Axy, teams like Curvegrid are showing up in AI search, driving demand with thought leadership, and doing it all with a fraction of the manual effort.

Ready to see what autonomous marketing can do for your brand? Start your GTM Engine and experience the difference for yourself.

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