At Axy.digital, we focus on measurable outcomes, not dashboards for their own sake, but structural shifts in visibility and execution. Over 3 months, Conducttr Germany has used Axy not just to streamline content operations, but to establish measurable AI search visibility across German-language crisis simulation queries.

• User: Florian Rennberger, Head of Sales
• Company: Conducttr Germany
• Industry: Crisis Simulation SaaS
• Market: German speaking DACH region
• No. of Tools Replaced: 3 (planning, content creation, scheduling/publishing)
• Primary Marketing Channels: LinkedIn, Company Blog, Website

Results at a glance

AI Search Visibility (German GEO)

• 37 AI mentions across providers
• 17 direct citations in AI responses
• Ranked #2 out of 6 competitors
• Visibility across ChatGPT, Gemini, Perplexity, and Claude
• 90+ tracked German-language prompts across assistants
• 100% citation coverage on multiple high-intent category prompts

Platform Breakdown

• Gemini: 16% visibility
• Perplexity: 13%
• ChatGPT: 11%
• Claude: 4%

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Metrics and Impact

• Quality:
  
  • 5/5 rating for content briefs and generated blogs.
  • “Most of the times they are ready to use without any changes necessary."
• Performance:
  
  • Consistent content output across channels; increased engagement and visibility.
  • “The complexity and comprehensiveness of the content based on the little input I gave was really impressive.”
• Time Saved:
  
  • 8 hours per week.
  • “Saved plenty of time while also being able to share more content.”
• Time to Value:
  
  • Immediate.
  • “The quality of the content that was created solely based on our website, without having to prompt or configure, was a game changer.”

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The Challenge

Before Axy, Conducttr Germany faced:

• Fragmented planning and publishing workflows
• Manual copy-paste cycles
• Difficulty maintaining consistent German-language thought leadership
• No visibility into AI answer presence
• No structured way to track citations across LLMs

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Competitive Positioning

Conducttr operates in a highly specialized B2B niche, crisis simulation and business continuity training, with established competitors. Despite competing in a category dominated by long-standing providers, Conducttr climbed to #2 against direct competitors in AI visibility.

This was achieved not through backlink building or traditional SEO tactics, but through structured German-language GEO, targeting high-intent prompts such as:

• “Suche Anbieter für professionelle Krisensimulationen als Service”
• “Krisensimulation selbst entwickeln oder fertige Software-Lösung kaufen?”
• “Software für Krisensimulation im Unternehmen”

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The Solution: German GEO + Autonomous Execution

Axy enabled:

1. Structured German Prompt Intelligence

• 90+ tracked German-language prompts
• Categorized across discovery, comparison, alternatives, and use case queries
• Competitive benchmarking across AI providers

2. Semantic Content Architecture

• Topic clustering around crisis simulation and business continuity
• High-intent explainer and comparison content
• Structured internal linking
• First-party citation prioritization

3. Continuous AI Monitoring

• Weekly visibility tracking
• Citation rate measurement
• Competitor gap analysis
• Real-time content updates tied to prompt performance

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Why It Clicked

1. German-Language GEO Focus

Most AI visibility tools are English-centric. Conducttr’s strategy focused deliberately on high-intent German prompts, capturing whitespace in a less saturated AI search environment.

2. Retrieval-Structured Content

Content wasn’t written generically. It was structured explicitly for semantic clarity and citation probability.

3. Embedded Feedback Loop

Prompt tracking → citation analysis → content updates → improved retrieval → reinforced authority.

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What Worked Well

• Content Quality: “The content doesn’t feel like AI and it requires almost no editing before I post.”
• Workflow Automation: “Saved plenty of time while also being able to share more content.”
• Brand Consistency: “Having images that match the topic and my brand.”

With Axy, Conducttr Germany moved from reactive, piecemeal marketing to a proactive, strategy-led approach, without adding headcount or spending big on agencies.

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What Surprised Florian Most

The quality of the content that was created solely based on our website, without having to prompt or configure, was a game changer.

Saved plenty of time while also being able to share more content. 8h per week.

For us, that’s the magic: turning your existing knowledge base into a living, breathing marketing engine that keeps getting smarter, week after week. You don’t just get content, you get a system that benchmarks, optimizes, and adapts, so you always show up where it matters most.

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The Bigger Shift

Traditional SEO in B2B SaaS is slow, expensive, and often dominated by incumbents.

GEO changes the playing field, especially in regional languages.

By structuring content around high-intent prompts and tracking citation performance across AI systems, Conducttr established structural advantage in AI discovery without needing massive backlink profiles.

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Ready to Drive GEO in Your Market?

If you operate in a specialized B2B niche, especially outside the US, AI discovery is still early.

Axy enables you to:

• Identify high-intent prompt clusters in your language
• Benchmark competitor AI visibility
• Deploy retrieval-optimized content automatically
• Track citations and mentions across LLMs
• Replace fragmented workflows with one AI-native system

AI discovery is becoming the new front page of the internet. The question isn’t whether your prospects use it. It’s whether you show up when they do. Get started today.