Case Study
How GTG Studio 5x’d LinkedIn Performance with Axy.digital

Axy.digital is an AI-native marketing platform that drives organic traffic and AI search visibility for lean businesses. Designed to run the full SEO and GEO workflow with minimal manual input, it delivers agency-level outcomes at 1% of the time and cost. The platform scans the web in real time to capture immediate market demand and shifts in search behavior, automatically translating those insights into a data-driven strategy. It then creates high-value content optimized specifically to rank on Google and get cited by AI search engines. Axy.digital automatically publishes content across your sites and distributes it to publications to earn high-authority backlinks that anchor your credibility. The platform continuously learns from performance to get smarter and more effective week over week.
Meet the User
- User: Olly Jones, Founder
- Company: GTG Studio
- Industry: GTM consulting for startups
- Goal: Scale founder-led marketing for his own agency
- Tools replaced: 2
- Primary channel: LinkedIn

The Challenge
As a founder juggling client work, Olly struggled to maintain consistent, high-quality marketing for his own brand.
"I don't have a blog, and I wasn't convinced I could run one. Like most founders, content took a backseat to client work, even though I knew I needed it."
LinkedIn felt like a chore. Tools he'd tried felt generic, or worse, added to his workload.
Why Axy.digital?
GTG Studio joined Axy.digital's private beta to explore whether AI-powered agents could lighten the lift of founder-led marketing — turning raw ideas into real output, without juggling between multiple tools.
Why it clicked:
- Auto-generated strategy from his site, ready out of the box
- Content briefs that felt human, not templated
- Posts consistently performed 5x better
- No prompt engineering or manual workflows needed
What Worked
5x better LinkedIn posts
"These briefs spark better ideas that are timely and market-aware. As a result, posts perform way better."
Brief-led, not prompt-led
"Really enjoyed the brief approach. It made ideation easy. And the accept/reject flow felt really human."
Unlocked new possibilities
"I never thought I could run a blog. Axy made it feel doable, allowing me to explore expanding my channels."

What Surprised Him Most
"It gave me really cool ideas for content."
"The 'accept brief' flow felt human."
"I was excited to log back in and use the content because it's good."
Axy.digital gave Olly momentum to stay consistent — and the best part, posts crafted by Axy.digital perform 5x better.
