Documentation
Learn the Axy engine
Practical, step-by-step guides for setting up your engine, populating your knowledge base, and turning market signals into channel-ready campaigns.
Configuring your Axy Engine
How to Set Up Your Axy Engine
Your Axy engine is the foundation of your algorithmic marketing engine. During onboarding, Axy learns your business, analyzes your website, discovers your social channels, builds your knowledge base, identifies competitors, and generates your first marketing strategy. Once your Engine is reviewed and approved, Axy can start generating AI visibility analytics, market intelligence dashboards, and campaigns across GEO, LinkedIn, and X. This tutorial walks you through the setup process.
How to Populate Your Knowledge Base
Your website is the first source of truth Axy uses to understand your business. When you add your website URL during onboarding, Axy analyzes your public presence, discovers your social channels, indexes the pages on your site, and begins generating your company profile. This profile becomes part of your Engine context and helps Axy generate more relevant strategy, market intelligence, AI visibility analytics, and campaigns.
How to Add Your Competitors
Competitors help Axy understand your market. During onboarding, Axy automatically suggests competitors based on your website, positioning, category, online presence, and market context. You can review the suggestions, select the most relevant companies, remove irrelevant ones, and add missing competitors manually. Your selected competitors influence market intelligence, AI visibility analytics, GEO content, LinkedIn campaigns, X campaigns, comparison content, internal linking recommendations, and future campaign strategy.
How to Review and Edit Your Marketing Strategy and Channel Plans
After Axy analyzes your website, social channels, online resources, uploaded documents, and competitors, it automatically generates your marketing strategy and channel-specific plans. These plans guide how Axy creates future dashboards, campaign recommendations, GEO content, LinkedIn posts, and X content. You do not need to write your strategy from scratch. Axy generates the first version for you. Your job is to review, adjust, and approve it.
Core Product Tutorials
How Axy Generates Campaigns
Axy does not wait for you to start from a blank page. Once your workspace is set up, Axy continuously uses your market data, AI visibility insights, competitors, strategy, channel plans, and website context to suggest campaign briefs inside your workspace. You can review these campaign briefs under Proposed Briefs and click Generate on the campaigns you want to create. Axy then generates channel-ready content and adds it to your marketing calendar.
How to Read Your Market Intelligence Dashboard
The Market Intelligence Dashboard shows what your market is reacting to, how narratives are evolving, and where search demand is creating content opportunities. This is the intelligence layer that powers everything downstream in Axy. Instead of generating content from generic prompts, Axy uses market signals, trends, search behavior, competitor movement, and AI visibility data to suggest campaign briefs inside your workspace. From there, you can review briefs in Workspace → Proposed Briefs, click Generate, and move generated content into your Marketing Calendar.
How to Read Market Signals in Axy
The Signals section shows what is creating attention, urgency, or conversation in your market. Axy pulls signals from news, research, LinkedIn, X, and competitor updates, then identifies which signals are relevant enough to become campaign opportunities. Use this section to understand what your audience is already reacting to and where your brand can add a useful point of view.
How to Read Market Trends in Axy
The Trends section shows how topics evolve in your market over time. Instead of treating every signal as a one-off update, Axy helps you understand whether a topic is emerging, growing, becoming established, or fading. Use Trends to decide when to act quickly, when to build authority, and when to create evergreen content.
How to Read Search Trends in Axy
The Search section shows where demand exists in your market and which content opportunities Axy should prioritize. Axy analyzes keyword volume, difficulty, search intent, trend momentum, and competitor ownership to identify where your brand can realistically gain ground. This helps your content engine focus on opportunities with real demand, not random topics.
How to Read Your AI Visibility Report
Your AI Visibility Report shows whether your brand appears when people ask AI systems about your category, products, competitors, use cases, and customer problems. It helps you understand where your brand is mentioned, where your website is cited, which competitors appear more often, which prompts you are missing from, what sources AI systems are citing, what search queries LLMs use to surface answers, and what content you should create next. Use this report to improve your visibility across AI search and answer engines.
How to Generate a GEO Article in Axy
Axy helps you generate GEO articles from the signals already detected inside your workspace. Instead of starting with a blank brief, Axy suggests article opportunities based on market intelligence, AI visibility gaps, search demand, competitor updates, social trends, and news headlines. These opportunities appear as campaign briefs in Workspace → Proposed Briefs. When you see a GEO article brief you want to create, click Generate. Axy creates the article, moves it to your Marketing Calendar, and lets you review, edit, approve, schedule, publish, or export it from there.
How to Generate LinkedIn Posts in Axy
Axy helps you generate LinkedIn posts from campaign briefs already suggested inside your workspace. Instead of manually deciding what to post, Axy uses market intelligence signals, AI visibility gaps, search demand, competitor updates, social trends, news headlines, product updates, and your approved strategy to suggest LinkedIn-ready content opportunities. These opportunities appear as campaign briefs in Workspace → Proposed Briefs. When you see a LinkedIn brief you want to create, click Generate. Axy creates the post, moves it to your Marketing Calendar, and lets you review, edit, approve, schedule, publish, or export it from there.
How to Generate X Posts and Threads in Axy
Axy helps you generate X posts and threads from campaign briefs already suggested inside your workspace. Instead of living on the timeline or guessing what to post, Axy uses market intelligence signals, social trends, news headlines, AI visibility gaps, competitor updates, product updates, and your approved strategy to suggest X-ready content opportunities. These opportunities appear as campaign briefs in Workspace → Proposed Briefs. When you see an X brief you want to create, click Generate. Axy creates the post or thread, moves it to your Marketing Calendar, and lets you review, edit, approve, schedule, publish, or export it from there.
How to Use the Marketing Calendar
The Marketing Calendar is where your generated campaigns become an execution plan. After Axy suggests campaign briefs in Proposed Briefs and you click Generate, the generated content is added to your Marketing Calendar. From there, you can review, edit, approve, schedule, publish, or export content across GEO, LinkedIn, and X.
How to Create Custom Campaigns in Axy
Axy does not only generate weekly evergreen campaigns from market signals. You can also create custom campaigns from your own inputs — product updates, partnership announcements, case studies, client feedback, articles, LinkedIn posts, tweets, drafts, or content ideas.
How to Manage Multiple Brands in Axy
Axy lets you manage multiple brands by creating separate organisations. Each organisation has its own workspace, strategy, knowledge base, competitors, website index, channel plans, language settings, campaigns, and marketing calendar. This is important because Axy customizes the engine for each brand. If you manage multiple companies, clients, or portfolio brands, each one should have its own organisation.
How to Customize Geography and Language in Axy
Axy lets you customize the geography and language of your marketing engine. This helps your campaigns align with the markets you sell into and the language your audience actually uses. Axy also detects the language on your website and in your uploaded materials, then aligns the engine and generated campaigns with that language. This is useful for brands marketing to local markets, regional audiences, or non-English-speaking customers.
How to Update Your Marketing Strategy and Channel Plans with New Resources
Axy's marketing engine improves as your context improves. When you upload new documents or add new links to your knowledge base, Axy detects the new information and prompts you to regenerate your marketing strategy and channel plans. This helps the engine stay aligned with your latest positioning, products, audience, offers, proof points, and market focus. You can also toggle between previous strategy versions, such as v1, v2, and future versions, and edit strategy fields directly when you want to make manual changes.
AI Visibility & GEO Fundamentals
What Is AI Visibility?
AI visibility measures whether your brand appears when people ask AI systems questions about your category, competitors, use cases, products, or customer problems. As buyers use tools like ChatGPT, Gemini, Perplexity, and Claude to research options, compare solutions, and ask for recommendations, visibility is no longer only about ranking on Google. It is also about whether AI systems mention your brand, cite your website, and include you in the answers buyers see.
What Is GEO, AEO, and SEO?
GEO, AEO, and SEO are three related approaches to helping your brand get discovered. They all focus on visibility, but they optimize for different discovery environments. SEO helps your content rank in traditional search engines. AEO helps your content answer questions clearly in answer engines and featured results. GEO helps your brand appear, get cited, and be recommended in AI-generated answers. Together, they form the foundation of modern organic discovery.
How GEO Differs From Traditional SEO
Traditional SEO helps your content rank in search engine results. GEO helps your brand get mentioned, cited, and recommended inside AI-generated answers. Both matter, but they are not the same. SEO focuses on visibility in a list of results. GEO focuses on visibility inside the answer itself.
What Is Mention Rate?
Mention rate shows how often your brand is mentioned in AI-generated answers across a tracked set of prompts. It is one of the core metrics in your AI Visibility Report. If Axy tracks 100 prompts and your brand appears in 20 of the AI-generated answers, your mention rate is 20%.
What Is Citation Rate?
Citation rate shows how often AI systems cite your website as a source across a tracked set of prompts. If Axy tracks 100 prompts and your website is cited in 12 AI-generated answers, your citation rate is 12%. Citation rate helps you understand whether AI systems are using your own content as evidence when generating answers.
What Are First-Party and Third-Party Citations?
Axy tracks both first-party and third-party citations in your AI Visibility Report. These citation types help you understand which sources AI systems are using when answering prompts in your category.
How to Structure Content for AI Citations
AI systems are more likely to retrieve and cite content that is clear, specific, structured, and useful. Structuring content for AI citations does not mean writing for robots. It means making your pages easier for both humans and AI systems to understand.
How to Create Citation-Worthy Content
Citation-worthy content is content that is useful enough to be referenced. In the AI search era, this matters because AI systems often cite sources when generating answers. Your goal is not just to publish more content. Your goal is to create pages that are clear, specific, useful, and authoritative enough to support answers.
How Internal Linking Supports GEO and SEO
Internal linking connects pages on your website. It helps readers find related resources, and it helps search engines and AI systems understand how your content fits together. Axy indexes your website during onboarding so it can recommend relevant internal links when generating campaigns.
How to Turn AI Visibility Gaps Into GEO Content
An AI visibility gap is a prompt where your brand should appear but does not. Axy helps identify these gaps and turn them into GEO content opportunities. This workflow helps you move from measurement to execution.
How to Use Prompt Clusters to Plan Content
Prompt clusters are groups of related AI prompts that reflect how users ask questions about your category. Axy uses prompt clusters to map demand across the buyer journey and identify content opportunities. Instead of planning content around isolated keywords, prompt clusters help you understand how people research, compare, and choose solutions.
How Axy Prioritizes Which AI Prompts to Optimize GEO Content For
Not every AI prompt deserves immediate attention. Axy may track 89–100 prompts for your brand, but it does not try to target all of them at once. Instead, Axy automatically ranks prompts where visibility could create the most strategic impact and uses that order to drive which GEO content is generated next. This tutorial explains how that prioritization works under the hood.
How to Use Competitor Visibility to Find Content Opportunities
Competitor visibility shows which brands AI systems mention and cite for the prompts your buyers care about. This information can reveal what content your brand needs to create, improve, or distribute.
How to Measure Whether GEO Content Is Working
GEO content is designed to improve your visibility across AI-generated answers, answer engines, and traditional search. But GEO does not work like paid ads. You will not always see results immediately. The goal is to track whether your brand becomes more visible, more cited, and more associated with the prompts you care about over time.
Workflow Playbooks
How to Turn Signals Into Campaigns
Axy turns live market signals into campaign briefs your team can act on. Instead of starting from a blank content calendar, Axy looks at what is happening in your market, identifies relevant opportunities, and suggests campaigns inside Workspace → Proposed Briefs. From there, you can review the briefs you like, click Generate, and Axy will create channel-ready content for GEO, LinkedIn, and X.
How to Turn a Product Brief Into a Product Launch Campaign
Product launches need more than one announcement post. A good launch usually needs a clear narrative, product education, social distribution, search-friendly content, founder commentary, and follow-up angles. With Axy, you can upload or paste a product brief and turn it into a full campaign across GEO, LinkedIn, and X. Axy uses your product brief, approved marketing strategy, channel plans, website index, knowledge base, competitors, and channel guidelines to generate launch content that fits your brand and audience.
How to Turn Client Feedback Into a Case Study Campaign
Client feedback is one of the strongest inputs you can give your marketing engine. With Axy, you can turn rough customer notes, client quotes, project context, results, and a customer website into a polished case study campaign. Axy can generate the case study itself, plus supporting LinkedIn posts, X posts, proof snippets, and follow-up content. This helps you turn customer proof into marketing assets without starting from scratch.
How to Turn a Draft, Article, or Social Post Into a Campaign
Sometimes you do not need Axy to find the signal. You already have the idea. Maybe it is a rough draft, a half-written post, an article you like, a tweet you want to respond to, or a LinkedIn post that sparked a point of view. Axy can take that source material and turn it into a full campaign across GEO, LinkedIn, and X. This workflow helps you turn unfinished or external inspiration into on-brand, channel-ready content.
How to Repurpose One Campaign Across GEO, LinkedIn, and X
One strong idea should not live in one format. A market signal, AI visibility gap, product launch, case study, or draft can become a full campaign across GEO, LinkedIn, and X. Axy helps you repurpose one campaign idea into channel-specific assets while keeping the message aligned with your strategy. This means the same campaign can capture search demand, build thought leadership, and stay visible in fast-moving social conversations.