How to Generate LinkedIn Posts in Axy

Before you start

Make sure you have:

• Completed onboarding
• Approved your marketing strategy
• Reviewed your LinkedIn plan
• Configured your LinkedIn guidelines
• Connected or added your LinkedIn channel
• Added founder voice or company voice context where relevant
• Selected competitors
• Added relevant resources to your knowledge base

Your LinkedIn output is strongest when your channel guidelines are specific.

For example, define preferred post length, tone, writing style, words to avoid, CTA preferences, and whether posts should be founder-led, brand-led, educational, opinionated, or product-led.

Step 1: Open Proposed Briefs

Go to your workspace and open Proposed Briefs. This is where Axy surfaces campaign ideas it has already identified for your brand.

A LinkedIn brief can be generated from:

• A market intelligence signal
• A social trend
• A news headline
• An AI visibility gap
• A search demand opportunity
• A competitor update
• A GEO article
• A product update
• A case study
• A weekly recommendation

Each brief appears because Axy has identified a relevant opportunity for your business.

Step 2: Review the LinkedIn brief

Open the LinkedIn brief you want to review. The brief includes:

• Post topic
• Source signal
• Target audience
• Suggested angle
• Recommended voice
• Content pillar
• CTA
• Why this post matters
• Related campaign or article

Use the brief to decide whether the post is worth generating. Ask:

• Is this relevant to our audience?
• Does it fit our LinkedIn voice?
• Is the idea timely or useful?
• Does it support our positioning?
• Should this feel more founder-led or brand-led?
• Does it connect to a broader campaign?

You do not need to choose the post format manually. Axy automatically generates the right LinkedIn format based on the brief, your strategy, your LinkedIn plan, and your channel guidelines.

Step 3: Click Generate

If the brief looks useful, click Generate. Axy generates LinkedIn content using:

• The proposed brief
• Your approved marketing strategy
• Your LinkedIn plan
• Your LinkedIn guidelines
• Your brand voice
• Founder voice if added
• Your knowledge base
• The source signal or campaign context
• Previous performance data where available

Axy automatically chooses the right format for LinkedIn. This can include:

• Founder thought leadership
• Company updates
• Educational posts
• Market commentary
• Product-led posts
• Case study posts
• Launch content
• Campaign extensions

The post is automatically optimized for LinkedIn based on your configured guidelines. Once generated, the post is added to your Marketing Calendar.

Step 4: Open the post in your Marketing Calendar

Go to your Marketing Calendar to view the generated LinkedIn post. From the calendar, you can:

• Open the post draft
• Review the content
• Edit the content
• Approve it
• Schedule it
• Publish it
• Export it
• Save it for later

If the LinkedIn post is part of a larger campaign, the calendar shows it alongside related GEO articles, X posts, or threads.

Step 5: Review the generated post

Review the post before publishing. Check:

• Does it sound like your founder, brand, or company page?
• Is the hook strong?
• Is the idea specific?
• Is the length right?
• Does it follow your LinkedIn guidelines?
• Does it avoid banned words or phrases?
• Is the CTA appropriate?
• Does it connect clearly to the campaign or signal?
• Does it sound useful rather than generic?

Edit anything that feels too broad, too polished, too vague, or too AI-generated.

Step 6: Make AI edits

You can use AI edits to quickly improve specific sections of the LinkedIn post. To make an AI edit:

• Highlight the section of text you want to change.
• Click the AI Edit button that appears.
• Write your edit instruction.
• Review the updated text.
• Accept the change if it looks right.

You can use AI edits to:

• Make the hook stronger
• Make the post shorter
• Make the tone more founder-led
• Make the post more direct
• Add a stronger example
• Remove generic phrasing
• Make the CTA clearer
• Rewrite the post for a company page
• Rewrite the post for a founder profile
• Turn a paragraph into shorter lines
• Make the post more educational, opinionated, or product-led

Example instructions:

• Make the hook sharper and less generic.
• Rewrite this in a more direct founder-led voice.
• Shorten this post to under 150 words.
• Make this sound less corporate and more conversational.

AI edits let you refine the post without rewriting it manually.

Step 7: Approve, schedule, publish, or export

Once the post is ready, use the Marketing Calendar to move it through your publishing workflow. You can:

• Approve the post
• Schedule it
• Publish it
• Export it
• Save it for later
• Coordinate it with other campaign assets

Use the calendar to manage LinkedIn posts alongside GEO articles, X posts, threads, custom campaigns, and other generated content.

Step 8: Track performance

After publishing, Axy uses performance data to improve future recommendations. Track:

• Impressions
• Engagement
• Comments
• Reposts
• Clicks where available
• Topic performance
• Format performance
• Founder vs company performance
• Campaign performance

Axy uses these insights to improve future LinkedIn briefs and generated posts.

FAQ

Do I need to come up with LinkedIn post ideas myself?

No. Axy suggests LinkedIn briefs based on market signals, social trends, AI visibility gaps, competitor updates, search demand, news headlines, and campaign opportunities. You only need to review the brief and click Generate when you want to create the post.

Do I need to choose the LinkedIn format myself?

No. Axy automatically chooses the right format based on the brief, your LinkedIn plan, your marketing strategy, and your channel guidelines.

It adapts the output for the channel, so you do not need to manually decide whether something should be a founder post, company update, educational post, market commentary, or campaign extension.

Are LinkedIn posts already optimized for my voice?

Yes, if your strategy, LinkedIn plan, and LinkedIn guidelines are configured. Axy uses your approved strategy, brand voice, founder voice, channel plan, and channel guidelines to generate posts that match your intended style.

Can I edit the post with AI?

Yes. Highlight the section of text you want to edit, click AI Edit, and write instructions for how you want the text changed.

Where does the generated post go?

Generated LinkedIn posts are added to your Marketing Calendar. From there, you can review, edit, approve, schedule, publish, or export the content.

Best practices

Review briefs weekly

Axy continuously suggests LinkedIn opportunities. Check Proposed Briefs regularly.

Start from strong signals

The better the source signal, article, or insight, the stronger the post.

Keep your guidelines specific

Post length, tone, words to avoid, and writing style help Axy generate better content.

Review the hook carefully

LinkedIn posts need a strong opening line that earns attention.

Use AI edits for specific improvements

Highlight the section that needs work and give Axy a clear instruction.

Use analytics to improve

Let performance data guide future angles, topics, and messaging.