How to Create Custom Campaigns in Axy

Axy does not only generate weekly evergreen campaigns from market signals.

You can also create custom campaigns from your own inputs, including product updates, partnership announcements, case studies, client feedback, articles, LinkedIn posts, tweets, drafts, or content ideas.

This means your marketing engine can support your real business milestones, not just ongoing content.

Use custom campaigns when you already know what you want to promote, but you want Axy to turn it into a full suite of channel-ready content.

What you can create with custom campaigns

You can use custom campaigns for:

• Product launches
• Partnership announcements
• Case studies
• Customer stories
• Founder announcements
• Feature releases
• Event recaps
• Funding announcements
• Thought leadership ideas
• Blog drafts
• Social commentary
• Repurposed articles
• Client wins
• New market entries
• Webinar or podcast recaps

Axy will use your input, approved strategy, channel plans, website index, knowledge base, and channel guidelines to generate content that fits your brand.

Before you start

Make sure you have:

• Completed onboarding
• Approved your marketing strategy
• Reviewed your channel plans
• Configured your GEO, LinkedIn, and X guidelines
• Added relevant resources to your knowledge base
• Added your website so Axy can recommend internal links

Your custom campaigns will be stronger when your strategy and channel guidelines are up to date.

Step 1: Open custom campaign creation

From your workspace, open the campaign creation area and choose Custom Campaign.

This is where you can give Axy your own input instead of choosing from a proposed brief.

Use this when you want to create content around a specific milestone, asset, announcement, or idea.

Step 2: Choose your campaign input

Start by adding the source material for your campaign.

You can create a custom campaign from several types of input.

Upload a product brief

Use this when you are launching a new product, feature, integration, or service.

Axy can turn the brief into:

• Product launch announcement
• GEO article
• LinkedIn posts
• X posts or threads
• Founder commentary
• Product education content
• Supporting campaign angles

Example: Upload a product brief → Get a full product launch campaign.

Add client feedback and a website

Use this when you want to create a case study or customer story.

You can add:

• Client feedback
• Customer quotes
• Results
• Screenshots
• Client website
• Project context
• Before/after details

Axy can turn this into:

• Polished case study
• LinkedIn case study post
• X thread
• Customer proof snippets
• Sales enablement copy
• Campaign CTA

Example: Drop in client feedback + website → Get a polished case study.

Link a LinkedIn post, tweet, or article

Use this when you find a post or article you want to respond to, build on, or reference.

Axy can generate:

• On-brand commentary
• Founder-led response
• LinkedIn post
• X post
• X thread
• Contrarian angle
• Educational breakdown
• Campaign idea

Example: Link a LinkedIn post, tweet, or article you like → Generate on-brand commentary.

Upload a draft

Use this when you have a half-finished blog, post, announcement, or idea that needs refinement.

Axy can help:

• Complete the draft
• Improve structure
• Strengthen the hook
• Adapt the tone
• Add CTAs
• Turn it into multiple channel assets
• Align it with your strategy and channel plans

Example: Upload that half-baked draft → Let Axy take it over the finish line.

Enter your own idea

Use this when you have a campaign idea but no full brief yet.

You can write a short description such as:

“We want to announce our new AI Visibility Analytics dashboard and explain why AI search visibility is becoming a new organic growth channel.”

Axy will turn the idea into a structured campaign brief before generating assets.

Step 3: Add campaign context

After adding your input, give Axy any extra context that matters.

Useful context includes:

• What is being announced
• Why it matters
• Who the audience is
• What outcome you want
• Which product or feature this supports
• Which customer segment this targets
• Whether the tone should be educational, bold, technical, founder-led, or product-led
• Which channels you want to generate for
• Whether there are claims, stats, or customer quotes to include
• Any details to avoid

You do not need to write a perfect brief. Axy will structure the campaign for you.

Step 4: Choose the platform and add custom guidelines

After adding your input and context, choose which platform(s) Axy should generate content for, and add any custom guidelines for this campaign.

Choose the platform

Select one or more platforms for this campaign:

• Blog (GEO / SEO article)
• LinkedIn (posts and founder-led commentary)
• X (posts and threads)

Axy adapts tone, structure, and length automatically per platform, using your existing channel plan and guidelines.

Add custom guidelines (optional)

Add any guidelines that should apply to this specific campaign, such as:

• Tone or voice adjustments (more technical, more founder-led, more playful)
• Specific phrases, hooks, or CTAs to include
• Words, claims, or topics to avoid
• Required mentions (product name, customer, partner, event)
• Formatting preferences (thread length, post length, use of stats)
• Links that must be included

These guidelines apply on top of your standing channel guidelines and only affect this campaign.

Step 5: Click Generate

Once the brief looks right, click Generate.

Axy will automatically create the right content suite based on the brief, your strategy, and your channel guidelines.

Depending on the campaign, Axy may generate:

• GEO article
• SEO article
• AEO answer content
• LinkedIn posts
• X posts
• X threads
• Launch announcement copy
• Case study copy
• Founder commentary
• Product education content
• Suggested CTAs
• Internal links
• Follow-up campaign ideas

Axy automatically adapts the content for each channel, so you do not need to manually decide the format.

Step 6: Review the generated content

Review each generated asset before approving it.

Check:

• Is the content accurate?
• Does it reflect the source material?
• Does it match your brand voice?
• Does it follow the right channel guidelines?
• Are customer quotes or claims used correctly?
• Are product details correct?
• Is the CTA appropriate?
• Are internal links relevant?
• Is the content specific enough?
• Does it avoid words or phrases you do not want to use?

For announcements and case studies, pay extra attention to accuracy and approval.

If you are referencing a customer, partner, or third-party post, make sure the content is appropriate to publish.

FAQ

how are custom campaigns different from proposed briefs?

Proposed Briefs are generated by Axy based on market intelligence, AI visibility gaps, search demand, competitor updates, social trends, and news headlines.

Custom Campaigns start from your own input.

Use Proposed Briefs when you want Axy to suggest what to act on.

Use Custom Campaigns when you already have a milestone, idea, asset, draft, announcement, or source you want to turn into a campaign.

do I need to write a full brief?

No.

You can give Axy a rough input, draft, link, customer quote, product note, or idea.

Axy will turn it into a structured campaign brief before generating the full content suite.

can Axy create a case study from client feedback?

Yes.

You can add client feedback, results, project notes, and the client’s website. Axy can then generate a polished case study and related social content.

For best results, include:

• Who the client is
• What problem they had
• What you helped them do
• What changed
• Any measurable outcomes
• Customer quotes
• Relevant links or screenshots
• Any claims that need approval

can I use someone else’s post or article as inspiration?

Yes.

You can link a LinkedIn post, tweet, or article you like and ask Axy to generate on-brand commentary.

Use this to respond to market conversations, add your point of view, or turn inspiration into original content.

Do not copy the original source. Use it as context for your own commentary.

can I upload a rough draft?

Yes.

You can upload a half-baked draft and let Axy improve it, complete it, restructure it, or turn it into a full campaign.

This is useful when you have the idea but do not want to spend time polishing, formatting, or adapting it for multiple channels.

Best practices

Give Axy enough context

A short input can work, but campaigns are stronger when you include the audience, goal, key details, and desired outcome.

Use custom campaigns for milestones

Product launches, partnerships, customer wins, case studies, and events deserve dedicated campaigns.

Review factual details carefully

For launches, partnerships, and case studies, check names, claims, dates, quotes, and outcomes before publishing.

Let Axy adapt the format

You do not need to manually decide every asset type. Axy will generate the right content suite based on the campaign brief and channel guidelines.

Turn one milestone into multiple assets

A product brief, customer quote, or article can become a GEO article, LinkedIn post, X thread, and follow-up campaign.