How to Populate Your Knowledge Base

Before you start

You will need:

• Your company website URL
• Any additional URLs you want Axy to analyze
• Optional resources like documentation pages, GitHub repositories, decks, whitepapers, product pages, blog links, or case studies

You do not need a perfect website to use Axy. The goal is to give the engine a strong starting point.

Step 1: Enter your website URL

On the onboarding page, enter your main company website. Use the URL that best represents your business today. For most companies, this will be your homepage.

Example: https://yourcompany.com

Once you submit the URL, Axy will begin analyzing your website.

Step 2: Let Axy analyze your website

Axy reviews your website to understand your company context. It looks for signals such as:

• What your company does
• Your product or service category
• Your target audience
• Your existing messaging
• Your main use cases
• Your product pages
• Your blog or content library
• Your calls to action
• Your positioning and differentiators

This gives Axy the foundation it needs to generate your company profile.

Step 3: Axy indexes your site pages

In addition to reading your website, Axy indexes the pages on your site. This gives the engine a map of your existing content, including:

• Homepage
• Product pages
• Use-case pages
• Blog posts
• Case studies
• Tutorials
• Resource pages
• Documentation pages

Axy uses this site index to recommend internal links when generating future campaigns. For example, if Axy generates a GEO article about AI visibility, it can suggest links to your AI Visibility Analytics product page, related tutorials, relevant comparison pages, and case studies. This helps every new campaign strengthen your existing content architecture instead of creating disconnected pages.

Step 4: Review discovered social channels

Axy will automatically detect social channels connected to your website and public presence. These may include:

• LinkedIn company page
• Founder LinkedIn profiles
• X/Twitter accounts
• YouTube
• Instagram
• Other relevant channels

Review the channels Axy finds. If a channel is missing, add it manually. Axy will analyze your social pages to understand your current messaging, audience, posting style, content history, and channel activity.

Step 5: Add additional resources

To improve the quality of your company profile, add any resources that help explain your business in more depth. Useful resources include:

• Product documentation
• GitHub repositories
• Whitepapers
• Pitch decks
• Sales decks
• Blog posts
• Case studies
• Help center pages
• Technical documentation
• Brand guidelines
• Public reports

These resources help Axy build a richer knowledge base. For example, your website may explain what your product does, while your whitepaper may explain your market thesis, your GitHub may show technical depth, and your deck may explain your positioning more clearly. You do not need to add everything during onboarding. You can always add more resources later.

Step 6: Review your generated marketing strategy

Once Axy has analyzed your website, indexed your pages, reviewed your social channels, and processed your resources, it will generate a company profile. This may include:

• Vision
• Mission
• Problem statement
• Value proposition
• Product statement
• Target audience
• Key use cases
• Brand positioning
• Personality and tone

Review the profile for accuracy. You can edit anything that feels wrong, outdated, or incomplete.

Step 7: Approve or update the strategy

If the generated strategy looks directionally correct, approve it and continue onboarding. If something is inaccurate, update it before moving forward. Common edits include:

• Clarifying the company description
• Updating the target audience
• Correcting product names
• Adding missing use cases
• Removing irrelevant language
• Making the positioning more specific
• Adding important product or category details

Your profile does not need to be perfect. You can always update it later.

FAQ

What if my website is outdated?

That is okay. Axy can still use your website as a starting point. You should add more current resources, such as decks, docs, whitepapers, or product pages, to give the engine better context. If your website does not reflect your latest positioning, edit the generated company profile before approving it.

Why does Axy index my website pages?

Axy indexes your site so it can understand what content already exists and recommend relevant internal links in future campaigns. This is useful for GEO, AEO, SEO, and content strategy because your campaigns should not exist in isolation. When Axy knows your existing product pages, use-case pages, tutorials, comparison pages, and case studies, it can suggest links that help readers move through your site and help search engines and AI systems understand your topical authority.

Best practices

Add the most complete URL first

Use the main website that best represents your business, not a temporary landing page unless that is your current source of truth.

Add supporting resources

Your website alone may not contain enough strategic context. Add docs, decks, whitepapers, GitHub repositories, or product pages where possible.

Review for direction, not perfection

The company profile should be accurate enough to guide Axy. It does not need to be a polished brand document.

Keep your profile updated

When your product, positioning, or audience changes, update your company profile so future strategy and content stay aligned.

Let your site index support future campaigns

Once your pages are indexed, Axy can recommend internal links in future campaigns. Review these links before publishing to make sure they are accurate and useful.

Once your website and company profile are approved, continue to your competitor setup.