Strategic / SEO / GEO
How to Use Prompt Clusters to Plan Content
Prompt clusters are groups of related AI prompts that reflect how users ask questions about your category. Axy uses prompt clusters to map demand across the buyer journey and identify content opportunities. Instead of planning content around isolated keywords, prompt clusters help you understand how people research, compare, and choose solutions.
On this page
How Axy generates prompt clusters
Axy generates prompts based on:
- Your marketing strategy
- Your target audience
- Your competitors
- Search keyword trends
- Category demand
- Buyer intent
- Axy’s proprietary prompt framework
Axy typically generates 89–100 prompts per brand, mapped across TOFU, MOFU, and BOFU.
TOFU prompts
TOFU stands for top of funnel.
These prompts are early-stage and educational.
Examples:
- “What is AI visibility?”
- “What is GEO?”
- “How does AI search change marketing?”
- “Why are companies investing in market intelligence?”
TOFU prompts are useful for:
- Tutorials
- Educational blogs
- Glossary pages
- Thought leadership
- Awareness campaigns
They help build category association.
MOFU prompts
MOFU stands for middle of funnel.
These prompts show solution research and comparison behavior.
Examples:
- “Best AI marketing tools for startups”
- “AI tools for GEO”
- “How to choose an AI visibility platform”
- “SEO vs GEO tools”
MOFU prompts are useful for:
- Use-case pages
- Category pages
- Buyer guides
- Comparison content
- GEO articles
- LinkedIn educational posts
They help buyers evaluate approaches and options.
BOFU prompts
BOFU stands for bottom of funnel.
These prompts show high buying intent.
Examples:
- “Axy vs Jasper”
- “Best alternative to SEO agency”
- “Axy pricing”
- “Which AI marketing platform should I use?”
- “Best AI marketing engine for B2B SaaS”
BOFU prompts are useful for:
- Comparison pages
- Alternative pages
- Product pages
- Case studies
- Sales enablement content
- Conversion-focused campaigns
They help you show up when buyers are close to a decision.
How to use clusters for planning
Use prompt clusters to decide what content your site needs.
For each cluster, ask:
- Do we already have content for this?
- Is the existing content clear enough?
- Are competitors visible for these prompts?
- Is this prompt educational, comparative, or buying-intent?
- Should this become a blog, tutorial, use-case page, comparison page, or campaign?
- What internal links should connect these pages?
Axy can turn prompt cluster opportunities into proposed briefs.
How prompt clusters support internal linking
Prompt clusters help you build connected content.
For example, an AI visibility cluster might include:
- What is AI visibility?
- What is mention rate?
- What is citation rate?
- How to improve AI visibility
- AI visibility tools
- Axy vs Gauge
- Axy vs AirOps
These pages should link to each other strategically.
Axy uses your website index to suggest internal links when generating content.
Best practices
Do not only target BOFU prompts
BOFU prompts are valuable, but TOFU and MOFU content help build authority and educate the market.
Use clusters to build content systems
One prompt is a page. A cluster is a content strategy.
Match prompt intent to format
Educational prompts need tutorials. Comparison prompts need comparison pages.
Track monthly visibility
Use your AI Visibility Report to see whether your content improves prompt-level visibility.