Strategic / SEO / GEO
How Axy Prioritizes Which AI Prompts to Optimize GEO Content For
Not every AI prompt deserves immediate attention. Axy may track 89–100 prompts for your brand, but it does not try to target all of them at once. Instead, Axy automatically ranks prompts where visibility could create the most strategic impact and uses that order to drive which GEO content is generated next. This tutorial explains how that prioritization works under the hood.
On this page
- Funnel stage as the first signal
- Competitor-owned prompts are pulled forward
- High-intent questions get a boost
- Prompts have to be answerable by your brand
- Realistic opportunities are favored over the hardest prompts
- Prompts that strengthen content architecture
- How the prioritization score is built
- How this shows up in your account
- Best practices
Funnel stage as the first signal
Every prompt Axy tracks is mapped across:
- TOFU: education and awareness
- MOFU: solution and category research
- BOFU: buying and comparison intent
Axy weights BOFU and MOFU prompts more heavily by default because they are closer to decision-making.
TOFU prompts are still picked up when category authority is weak, so the engine can build a foundation for the higher-intent prompts to land on.
Competitor-owned prompts are pulled forward
Axy continuously scans for prompts where:
- Competitors are mentioned
- Competitors are cited
- Competitors rank above you
- Your brand is missing
- Third-party sources mention competitors but not you
These prompts are pulled forward in the queue because they are actively shaping buyer perception.
If competitors are already winning them, Axy treats that as evidence the prompt matters and that there is content worth producing.
High-intent questions get a boost
Axy detects high-intent language in prompts, such as:
- Best
- Top
- Alternatives
- Compare
- Pricing
- For [industry]
- For [use case]
- Which tool
- Which provider
- How to choose
Prompts with this language are scored higher because they suggest the user is evaluating options or trying to make a decision.
Prompts have to be answerable by your brand
A prompt is only worth optimizing for if your company can credibly answer it.
Using your Axy Engine knowledge base, the engine checks:
- Do you solve this problem?
- Is this audience relevant?
- Can a useful page be created?
- Does this support your positioning?
- Would a buyer care if you appeared here?
- Do you have proof, examples, or product relevance?
Prompts that fail this check are deprioritized, even when they are popular, so Axy does not chase visibility that will not convert.
Realistic opportunities are favored over the hardest prompts
Axy's Search analysis identifies where you can realistically rank or get cited.
Prompts get a higher score when:
- Demand is rising
- Competitor content is weak
- You have relevant existing pages
- A stronger answer is feasible
- Third-party citations reveal attainable backlink opportunities
- The topic aligns with your authority
This stops the engine from burning cycles only on the hardest category prompts and keeps a steady stream of attainable wins in the roadmap.
Prompts that strengthen content architecture
Some prompts are prioritized because they connect to other pages.
For example:
- A TOFU tutorial can support a product page.
- A comparison page can support BOFU conversion.
- A use-case page can support industry visibility.
- A case study can support claims in GEO content.
Axy looks across your existing content and favors prompts that strengthen the wider system, not just isolated pages.
How the prioritization score is built
Internally, Axy scores each prompt from 1–5 across:
- Buyer intent
- Strategic relevance
- Competitor visibility
- Current gap
- Content feasibility
- Internal linking value
- AI citation opportunity
Prompts that score highest across multiple dimensions move to the top of the GEO content queue and are the ones Axy generates briefs and articles for first.
How this shows up in your account
You don't need to run this scoring yourself. The result is what you see across Axy:
- Prompts in your AI Visibility Report are ordered by impact, not just volume
- Suggested GEO articles target the highest-scoring prompts first
- Comparison and alternative pages are proposed when competitor-owned prompts dominate
- Lower-priority prompts stay in the backlog and surface as conditions change
You can always override priority manually, but the default queue is already optimized for the prompts most tied to revenue, positioning, and category authority.
Best practices
Trust the queue, but review it
The default order is built from your engine, your competitors, and live AI visibility data. Skim it monthly to confirm it still matches your goals.
Use competitor visibility as a signal
If a competitor is repeatedly showing up for a prompt, Axy will usually push it up — that's intentional, not noise.
Balance quick wins and strategic bets
Axy mixes attainable prompts with long-term category bets. Avoid forcing the queue to be only one or the other.
Re-prioritize monthly
AI visibility changes over time, so the priority queue is recomputed monthly as new data arrives.