How to Turn a Draft, Article, or Social Post Into a Campaign

When to use this workflow

Use this workflow when you have:

• A rough blog draft
• A half-written LinkedIn post
• A tweet or X post you want to respond to
• A LinkedIn post you like
• An article you want to comment on
• A podcast transcript
• A founder note
• A research snippet
• A customer conversation
• A content idea
• A messy internal memo
• A draft that needs polishing

This is useful when the raw idea exists, but it needs structure, positioning, channel adaptation, or finishing.

Before you start

Prepare the source material you want Axy to use.

You can provide:

• A pasted draft
• A URL
• A LinkedIn post
• A tweet or X post
• An article
• Notes
• Bullet points
• A transcript
• A short content idea
• Supporting context

You should also clarify what you want Axy to do with it. For example:

• Finish this draft
• Turn this into LinkedIn commentary
• Turn this into a GEO article
• Create an X thread from this idea
• Turn this article into our own point of view
• Create a full cross-channel campaign from this draft

Step 1: Open Custom Campaigns

From your workspace, open the campaign creation area and choose Custom Campaign. This lets you create a campaign from your own source material.

Step 2: Add your source material

Paste, upload, or link the content you want Axy to work from.

This might be:

• A rough draft
• A LinkedIn post
• An X post
• An article URL
• A Google Doc
• A transcript
• A note
• A content idea
• A customer quote
• A set of bullets

Axy will use this as the starting point, then align the output with your approved strategy, knowledge base, and channel guidelines.

Step 3: Add your point of view

If you are using someone else’s post or article as inspiration, add your own take. This helps Axy generate original commentary instead of simply summarizing the source.

Useful context includes:

• Do you agree or disagree?
• What is your angle?
• What would your audience find useful?
• What should the content argue?
• What should it avoid saying?
• Should the tone be educational, contrarian, practical, technical, or founder-led?
• Should the output promote a product, explain a concept, or respond to a trend?

For example:

Step 4: Review the generated campaign brief

Axy will turn your input into a structured campaign brief.

The brief may include:

• Source summary
• Campaign angle
• Target audience
• Key message
• Recommended channels
• Suggested CTA
• Supporting points
• Internal link opportunities
• Channel-specific considerations

Review the brief before generating the full campaign.

Check:

• Does the angle reflect your point of view?
• Is the source interpreted correctly?
• Is the audience right?
• Is the CTA appropriate?
• Is the campaign original enough?
• Does it avoid copying the source?
• Does it align with your strategy?

Edit the brief if needed.

Step 5: Click Generate

Once the brief looks right, click Generate.

Axy may generate:

• Finished blog draft
• GEO article
• LinkedIn post
• Founder commentary
• X post
• X thread
• Article response
• Campaign extension
• Suggested CTA
• Internal links
• Follow-up ideas

Axy automatically adapts the content for each channel based on your strategy and channel guidelines.

Step 6: Review the generated content

Review the content before approving it.

Check:

• Is it original?
• Does it reflect your point of view?
• Does it avoid copying the source?
• Is the argument clear?
• Does it match your voice?
• Does it follow channel guidelines?
• Is the CTA right?
• Are internal links relevant?
• Are claims accurate?
• Does it need more specificity?

If the content sounds too close to the source material, edit the brief or add a stronger point of view.

Step 7: Add the campaign to your Marketing Calendar

Once generated, the campaign appears in your Marketing Calendar.

From the calendar, you can:

• Review each asset
• Edit drafts
• Approve content
• Schedule posts
• Publish or export content
• Save follow-up ideas
• Coordinate timing across channels

This lets you turn a single draft or source into a complete marketing sequence.

FAQ

Can I upload a rough draft?

Yes. You can upload or paste a rough draft, and Axy can help finish, restructure, polish, or repurpose it.

Can I use a LinkedIn post, tweet, or article as inspiration?

Yes. You can link to content you like and ask Axy to generate on-brand commentary. Use the source as context, not something to copy.

Will Axy copy the source content?

No. Axy should use the source as context and generate original content aligned with your strategy and point of view. You should still review the output before publishing.

Can Axy turn one draft into multiple assets?

Yes. One draft can become a GEO article, LinkedIn post, X thread, founder commentary, and follow-up campaign.

Where does the generated content go?

Generated assets are added to your Marketing Calendar for review, editing, approval, scheduling, or export.

Best practices

Add your own point of view

The strongest campaigns do not just summarize source material. They add a perspective.

Use rough drafts as inputs

You do not need polished copy. Axy can help structure and finish messy ideas.

Avoid copying external sources

Use articles and posts as inspiration, then make the output original and on-brand.

Clarify the desired outcome

Tell Axy whether you want education, commentary, product promotion, or thought leadership.

Review before publishing

Make sure claims, references, and tone are accurate.